Rebrading and Website Development

Mama Mia

Sean, the owner of Mama Mia, a fledgling soft serve ice cream machine company based in New South Wales, aimed to distinguish his brand and website from the competition and accurately reflect his company’s image. He sought to accomplish this through a rebranding effort and a new website design and strategy, aimed at boosting conversion rates.

Platforms:

Web

Deliverables:

Custom Website, Brand and Strategy

Met

The Client

Mama Mia is a newly established company that offers both sales and rental services of soft serve ice cream machines. As a spinoff of the renowned brand, The Real Milkshake Co., Mama Mia brings a wealth of expertise in the development and production of high-quality sugar, cafe, and milkshake syrups to its new ice cream venture. With years of experience in this field, Mama Mia Ice Cream Co. is poised to make a big impact in the market.

understanding

the challenge

Mama Mia had a weak brand identity, which was reflected in its website. The site suffered from poor usability, several errors, and an unattractive visual design. As a result, Mama Mia’s internet presence and performance were suffering, making it difficult for the company to compete effectively in its market.

a new

identity

Our goal was to create a vibrant and joyful brand identity. For the logo, we chose a minimalist design as requested by Sean. The website was designed to evoke the happy moments we experience in life, such as birthdays, parties, and gatherings with friends and family. Our aim was to evoke feelings of joy and celebration through the visual design and imagery of the site.

Brand identity

Typography

headers – Playfair Display

Aa Bb Cc Fd Ee Ff Gg Hh Ii Jj Kk Ll Mm
Nn Oo Pp Qq Rr Ss Tt Uu Vv Xx Yy Zz Ww
0123456789!@#$%&*?/

Body – Montserrat

Aa Bb Cc Fd Ee Ff Gg Hh Ii Jj Kk Ll Mm
Nn Oo Pp Qq Rr Ss Tt Uu Vv Xx Yy Zz Ww
0123456789!@#$%&*?/

brand identity

colors

brand identity

Iconography

key

visuals

Final Results

Our team created an exceptional website and brand identity for Mama Mia. Improving the user experience of the site was crucial, and it resulted in a significant increase in conversions. We also refined the website’s copy, utilizing an effective strategy and relevant keywords to drive more organic traffic and support their digital marketing efforts. Our efforts have helped to enhance the overall online presence of Mama Mia.

%

Website Access

%

Customer Contact

%

Conversion Rate

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We really enjoy working with May and Ycubed. It’s been a year now and we couldn’t be happier with the results they delivered, both in terms of the website she built for us and the marketing services they provide. May’s and everyone at Ycubed are top-notch professionals..

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Sean

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