Website Development and Brand Identity

Flower Cake & CO

Vicky, the passionate baker behind Flower Cake and Co, approached us at Ycubed to take her online presence to the next level. Together, we created a beautiful website that showcases her delicious cakes and conveys her brand message. The result? A website that not only looks great but also helps Vicky grow her business, reach more customers and get the results she was aiming for.

Platforms:

Web

Deliverables:

Custom Website and Brand Identity

Met

The Client

Flower Cake and Co is a small cake company owned by Vicky, a talented and passionate baker. At Flower Cake and Co, you’ll find delicious and beautifully decorated cakes for all occasions. From birthdays to weddings, anniversaries to corporate events, Flower Cake and Co has got you covered. With Vicky’s expertise, she can create cakes that are tailored to your tastes and preferences.

Understanding

The Challenge

Vicky established her business independently, but she faced challenges in attracting new customers and growing her brand. To address this, she sought to establish a digital presence by creating a website to showcase her work, receive online orders, and expand her customer base. However, her brand identity was incomplete, consisting only of a logo and a color palette, which made the whole process more challenging.

a new

identity

we worked closely with Vicky to develop a new brand identity for Flower Cake and Co that truly reflected her values and vision. As a small cake company, it was important to convey Vicky’s passion and creativity in every aspect of the brand identity.

We started by conducting a thorough analysis on her company and how she envisioned it to be, as well as her competitors and target audience. Based on our research, we created a new brand identity that captured Vicky’s personality, style, and unique approach to baking.

Brand identity

Typography

Alice (Header)

Aa Bb Cc Fd Ee Ff Gg Hh Ii Jj Kk Ll Mm
Nn Oo Pp Qq Rr Ss Tt Uu Vv Xx Yy Zz Ww
0123456789!@#$%&*?/

Poppins (Body)

Aa Bb Cc Fd Ee Ff Gg Hh Ii Jj Kk Ll Mm
Nn Oo Pp Qq Rr Ss Tt Uu Vv Xx Yy Zz Ww
0123456789!@#$%&*?/

brand identity

colors

brand identity

Iconography

Final Results

Overall, the new brand identity and website effectively communicated Flower Cake and Co’s message and helped to attract new customers, while still maintaining a personal touch that reflected Vicky’s passion and creativity.

%

Website Access

%

more leads

%

Conversion Rate

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Just wanted to say thanks for all the help you’ve given us at Flower Cake & CO! Your tech solutions and marketing expertise have really boosted our online presence and sales. Would highly recommend your services to any small business owners looking to take their business to the next level!

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Vicky

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